We booked this transfer online before our departure. Our driver arrived 15 minutes early at the door of our hotel, loaded our luggage, and generally provided us with a very stress-free and professional service.
Service was helpful, dependable, cordial, and polite. a good automobile as well. They were also used on the way from Tel Aviv to Ben Gurion Airport and back from Tel Aviv to Jerusalem.
Since they were so trustworthy, polite, and on time during our first journey with them, we decided to schedule our return trip with them as well. I'd strongly suggest it.